If you're a faculty member or Allard Law unit organizing a lecture, speaker panel or other event, please follow these steps for planning and promoting an event.
Scheduling and Planning Your Event
- Check the Events Calendar for existing events and possible conflicts.
- Contact Michelle Burchill to start your event planning, room bookings, catering and other logistics.
Submitting Your Event to the Events Calendar
Once your event is confirmed with Michelle Burchill, complete the online form to submit your event to the Allard Law Events Calendar.
When drafting your description, typically it would include:
- A short description of the event
- Who the event is intended for
- Registration information
- Biography of the speaker(s) if applicable
- Photo(s) of the speaker(s) if applicable
View an example: research talk or speaker panel.
The information you provide is used for multiple promotional purposes. Please ensure that the information you provide is complete and accurate. Events will be posted within 3 business days.
For events that have a confirmed date but are still in planning, please be sure to include at least one or two sentences describing who the event is for and a brief description of the topic: e.g., All students, faculty and staff are invited to join Professor X and Professor Y for a panel discussion on [topic]. More details to come. Your event can be updated when more information becomes available.
To prevent "Zoom bombing", Zoom links are not to be published publicly. We recommend a Qualtrics registration survey or an email address for attendees to register. You may review the UBC IT guidelines on preventing Zoom bombing or contact events@allard.ubc.ca for more info.
How Events Are Promoted
Once your event is submitted to the calendar using the link above and all details are finalized, events are promoted by the communications team through several channels:
- Digital slides will be created by the communications team for research talks and panels that are open to the public and hosted by the law school. At least one week prior to your event, the digital slides will be displayed on the TV screens around Allard Hall. If you would like a digital slide, please ensure you include photos of the speakers when you submit the event.
- This Week at Allard Hall e-newsletter - all events for students are automatically included in the weekly newsletter one week before.
- Social media - if you tag #allardlaw or @allardlaw on social media, we can reshare your post to help amplify your promotion. Events that are open to and of interest to the general public may also be shared on Allard Law social media channels.
How You Can Help Promote Your Event
- Use your networks - often the most effective event promotion begins with your own networks of interest. This could be your through personal social media accounts or through direct emails to colleagues, clusters/research groups, or email lists from associations you're a member of.
- UBC Events calendar - if your event is of interest to a wide general audience, you can submit it to the UBC Events Calendar for consideration. Events that are listed on the UBC Events Calendar may also be promoted through central UBC social media channels and newsletters.
- Write a blog post for the Allard Law blog that highlights key takeaways from your event. This post can then be shared on social media by the law school and by participants through their own social networks. View an example.